"Instructional videos turn customers into experts users with your products or tools."

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Egghead FX is a Youtube channel and an excellent example of instructional videos. This is the best way to show how a process is done. Whether it's for artistic reasons or just proper technique.

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Here is an example of an example of an instructional video. Proficient training shows off your product and teach your customers how to become an expert user.

Script. Produce. Edit. Effects.